Food inspired themes have become increasingly woven into beauty, blurring the line between nourishment and self-care. We take a closer look at how this trend started, and what it says about what people are craving right now.

To kick off our “Ask The Expert” series, beautíMod looked to veteran Sophie Thall, who has almost twenty years of expertise under her belt as a product developer across the beauty industry (cosmetics, fragrance and skincare) for big conglomerates and independent brands. She now runs her own consultancy, Somer Street Beauty. bMod checked in with Sophie to gain insight into the beauty industry’s current structure, the challenges currently facing the industry in 2025, as well as where beauty is going.

Industries across the board, especially beauty, are bracing for price hikes and supply chain disruptions, as higher import taxes on goods from key trade partners drive up costs that will likely be passed on to consumers.

The beauty industry is undeniably massive and booming. From skincare to makeup, haircare to fragrance, consumers have a seemingly endless array of products and brands to choose from but with this vast selection begs the question: is the beauty industry oversaturated? At beautíMod, we like to look at the facts first. Here's what we know:

The beauty industry is a dynamic landscape, constantly evolving with new trends, innovations, and practices. On the one hand, this is exhilarating and constantly feeding our appetite for knowledge, but on the other hand, the wealth of information and the ever-growing sea of opinions can prove challenging when it comes to staying informed and making confident business or purchasing decisions. That's where beautíMod comes in.